“Be the one” is the Kavli Trust's campaign, reminding us all that we can make a difference in improving the everyday lives of children and young people.

About the campaign

The Kavli Trust wants all children and young people to experience safety, mastery, and inclusion. We are the foundation that owns the entire Kavli Group, and we distribute 100% of its profits to good causes.

Our mission is to strengthen the mental health of children and young people by supporting projects that promote wellbeing, prevent loneliness, and reduce social exclusion. But money and projects alone cannot solve everything.

Last year, we launched our campaign "Be the one". Its message resonated deeply with many people. The response was so overwhelming and positive that we've decided to continue the campaign.

This autumn, we'll be sharing the entire film series again and our social media channels. Each film tells a story shared with us by a child, a young person, or healthcare professionals who work closely with those growing up today. We'll also be publishing new articles on this resource page.

Often, it's the smallest actions that make the biggest difference in a young person's everyday life. This is highlighted by the stories of the experts we collaborate with.

We hope many of you will join us, share the stories, spread the message, and most importantly, turn it into both big and small actions in everyday life.

Read the stories and see the full difference - and be the one who makes it happen!